Referrer drilldown#7
See in more detail where visitors are coming from. Clicking on a referrer should take you to a report which shows the exact page where the visitor came from.
There are many caveats with the referrer header, so the implementation will reflect all fo these caveats. For example, Facebook strips the referrer header so it’s impossible to know exactly which post the visitor came from unless you use the ?ref= query parameter.
The first version of this shipped today. It’s a naive implementation that just shows all the distinct referrer urls for each referrer category.
The referrer url is not always reliable depending on where the traffic came from. Like I said above, Facebook strips the specific post id that the user clicked through.
I have two ideas on how to improve these reports going forward and I’ve added them here:
#14 Connect with Google Search Console to get search keywords