
Idnetify and add LLMs to one channel entity called AI or LLM. So far I have seen Perplexity and ChatGPT as a refferers.
A possible list of referrers here: ^(?:(?:.chatgpt.)|Claude.ai|quillbot.com|openai.com|blackbox.ai|perplexity(?:.ai)?|copy.ai|jasper.ai|copilot.microsoft.com|gemini.google.com|(?:\w+.)?mistral.ai|(?:\w+.)?deepseek.com)$
from
https://kpplaybook.com/resources/how-to-report-on-traffic-from-ai-tools-in-ga4/
This topic is crucial and fundamental to traffic analysis; it should be a top priority.
Furthermore, Gemini isn’t even identifiable in the source list because it’s aggregated with search under the name “Google.” It seems we could work around this with a filter based on referrers containing Gemini, but it’s a workaround. We need a dedicated channel with a list of the main platforms (at least : ChatGPT, Gemini, Perplexity, Llama, Claude, Mistral)

I would also appreciate it


We now have an AI Assistants channel that groups traffic from known AI tools such as ChatGPT, Claude, Copilot, Perplexity and others.
As of yesterday, we’ve also started separating Google Gemini traffic from Google organic search traffic. Gemini visits will now appear within the AI Assistants channel as well
